My name is Jamie Zhang
Passionate about bridging the creative world of design with the dynamic realm of marketing, I am a driven professional with a diverse background in communication, culture, and technology.
Georgetown University
2022-2024
M.A. in Communication, Culture & Technology
Cumulative GPA: 4.00/4.00
University of Vermont
2018-2021
B.S. in Public Communication, Concentration in Communication Design
Cumulative GPA: 3.85/4.00
Dean’s List: 2020 Fall & 2021 Spring (top 20%)
University of Florida
2024-present
M.F.A. in Communication Design
Graduate Assistant
Georgetown University
2022-2024
M.A. in Communication, Culture & Technology
Cumulative GPA: 4.00/4.00
University of Vermont
2018-2021
B.S. in Public Communication, Concentration in Communication Design
Cumulative GPA: 3.85/4.00
Dean’s List: 2020 Fall & 2021 Spring (top 20%)
Skills
Qualitative Analysis
Quantitative Analysis
SPSS
Python
C#
Adobe Illustrator
Adobe Lightroom
Adobe InDesign
Adobe PhotoShop
Adobe XD
Adobe Premiere
Adobe After Effect
Adobe Audition
Figma
Canva
Unity
Hipond Technology
UI/UX Designer
7/2023 – Present
● Conduct user research to craft detailed user personas, informing product development decisions that align with the needs of the target audience.
● Collaborate closely with the marketing and product development teams to translate technical information into user-friendly and visually appealing infographics and diagrams.
● Develop interactive prototypes and wireframes with Figma to improve user experiences for Hipond web and mobile application.
● Establish and manage the company's design style guide and brand assets to maintain consistency across all touchpoints.
● Create appealing and on-brand marketing materials, including website graphics, social media visuals, and posters.
GU Graduate Admissions Office
GU Graduate
Admissions Office
Photographer
4/2023 – 5/2024
● Capture high-quality images for use in university marketing materials, including brochures, websites, and social media platforms, to highlight campus facilities, events, and student life.
● Collaborate closely with the admissions team to plan and execute photo shoots, guaranteeing that the visual narrative aligns seamlessly with the university's brand and messaging.
● Edit and retouch photos to enhance visual appeal and maintain a consistent style across all materials.
● Produce engaging video reels showcasing campus life, academic excellence, and extracurricular activities.
GROUPM
Media Marketing Assistant
06/2020-10/2020
● Collaborated with internal and external teams to optimize the trafficking and efficiency of 3 Hollywood movies across various media channels. Conducted in-depth analysis and presented comprehensive reports, including bi-weekly, mid-campaign, and post-campaign analyses, to evaluate the effectiveness of marketing efforts.
● Analyze the competitive landscape in the ride-hailing industry in Hangzhou City, evaluating brand performance and awareness of T3 and 6 competitors, while also assessing advertising strategies and product usage.
● Leveraged demographic data and consumer profiles to identify and target desired audiences for specific media channels. This approach, combined with consideration of lifestyles and psychographics, led to a 40% increase in T3 user engagement among the target demographic, surpassing initial campaign goals.
Berkley Center for Religion, Peace,
and World Affairs
Graduate Fellow/Graphic Designer
8/2023 – 5/2024
● Design and create compelling event promotional materials using Adobe Suite, including eye-catching posters, visually engaging presentations, and impactful flyers.
● Create visually captivating social media content with Canva, including graphics, GIFs, and templates, ensuring consistent brand representation and maximizing audience recognition.
● Demonstrate expertise in crafting and laying out reports, brochures, and various publications with Adobe InDesign, utilizing a combination of established templates and innovative designs for maximum visual impact.
● Manage multiple projects concurrently, consistently delivering high-quality results ahead of schedule.
Yunnan Baiyao Group Co., Ltd.
Yunnan Baiyao
Group Co., Ltd.
Marketing Intern
05/2021-08/2021
● Played a pivotal role in advertising initiatives for targeted Z-generation consumer segments and monitored internet public opinion, resulting in increased brand visibility and positive sentiment.
● Planned and executed comprehensive social media marketing campaigns for new products, leading to a 40% increase in social media engagement and a 25% growth in the follower base.
● Planned and executed a successful small-scale traditional cultural festival for Yunnan Baiyao Health Product Center, attracting over 200 attendees and generating positive social media buzz.
Explore
My LinkedIn Profile
for More…
Georgetown University
2022-2024
M.A. in Communication, Culture & Technology
Cumulative GPA: 4.00/4.00
University of Vermont
2018-2021
B.S. in Public Communication, Concentration in Communication Design
Cumulative GPA: 3.85/4.00
Dean’s List: 2020 Fall & 2021 Spring (top 20%)