Revolution in Every Sip: ifinca's Ad Video
Promotion Materials
ifinca is transforming the coffee supply chain with a focus on full traceability and sustainability. Using cutting-edge technology, they streamline sustainability reporting, ensuring transparent and auditable data from grower to consumer. Committed to innovation, collaboration, and transparency, ifinca empowers businesses to achieve compliance and operational efficiency. Their goal is to lead the modernization of the coffee industry, setting new standards for a more sustainable future.
I also revamped ifinca's website for an enhanced user experience. Click here to explore more.
In crafting the script and storyboard for the ifinca video ad, I consciously incorporated the persuasion rule of ethos and liking to create a sense of mutual goals with the audience. By presenting ifinca as a platform that aligns with the viewers' values and aspirations for sustainability, the aim is to establish credibility and likability. My aim is to create a powerful connection with the audience, making them feel that their coffee choices are not just personal but contribute significantly to a larger, meaningful goal of sustainable development. And every time they choose iFinca coffee, they are contributing to sustainable development.
Creative Brief - ifinca Video Ad - “Sip of Power”
Goal: Forging connections between consumers, the coffee industry, and farmers; fostering trust and shared objectives between viewers and ifinca; eventually encouraging viewers to join ifinca revolution.
Target Audience: Coffee enthusiasts, eco-conscious consumers, and those interested in ethical and sustainable practices.
Key Message: Every sip you take can help shape a sustainable future.
Tone: Warm, engaging, and empowering.
Distribution: ifinca’s social media channels, website, targeted advertising campaigns.
Call-to-Action: Encourage viewers to download the ifinca app, inviting them to experience the power behind each sip and join the movement towards a transparent and sustainable coffee future.
Distribution: ifinca’s social media channels, website, targeted advertising campaigns.
Script
First Stage Script
Revision Process
I couldn't locate any current collaborations between ifinca and coffee shops in DC, making it challenging to capture scenes featuring the Ifinca logo. Therefore, I replaced the relevant segments. Additionally, to reduce text and duration, I omitted some descriptive text about the brand. Therefore, the video can emphasize the brand's core values, transparency and authenticity, highlighting their efforts to connect coffee consumers and farmers, empowering consumers to actively participate in improving the lives of farmers.
Final Version of the Script
Final Video Deliverable
Length: 38s